A PLAN IS GREAT (& STRATEGIC EXECUTION IS EVEN BETTER)
Strengthening brands. Expanding markets. Set your sales team up for success.
SALES STRATEGY & SUPPORT
We pair our proven marketing and lead generation strategies with services to support the sales process in your organization. Our focus is on optimizing your efforts to produce better results, driving accountability across your sales team, and improving your functions as a sales-oriented culture.
CRM Design & Integration
With our in-depth understanding of CRM tools, let us handle the heavy lifting by helping you select and implement the tools your business needs. Whether it is a new system or enhancements to your existing protocols, we can help. By translating software to sales process and marketing integration knowledge, we ensure the design and architecture of your tools meet your needs.
- CRM software selection
- Systems architecture, customization, and design
- Marketing integration
- Team training and support
Brand Advocacy Tactics
What’s better than a well-armed, enthusiastic brand advocate? Engage your sales team in your marketing initiatives by equipping them with what they need to excel. We understand the importance of on-brand tools and believe involving your sales team in the process helps improve the adoption of these resources. Marketing goes beyond the inquiry…we help you win the sale.
- Pitch decks and presentations
- Proposal templates and selling tools
- Sales pitch scripting and storytelling
- Trade show engagement strategies
Sales & Marketing Planning
Overall sales and marketing plans must be broken into smart, achievable plans. Working with the big picture in mind, we can help you hone your planning and budgeting methodologies to ensure your goals are realistic and attainable. Be confident you are orchestrating the right resources to support your team and drive your growth.
- Training a salesforce on key messages and campaigns
- Marketing and sales budgeting
- Ensuring sales resources are part of the marketing strategy
- Strategic alignment between marketing & sales teams
Sales Team Engagement
Engage and invigorate your sales team as you prepare for success. As marketing professionals, we know that a collaborative team is the best team. To reduce the blame game and infighting that is all too common between sales and marketing departments, we help bring alignment, understanding, and all-team buy-in.
- Training a salesforce on key messages and campaigns
- Leveraging salespeople as thought leaders for marketing content
- Collaborating on lead management, CRM protocols, and reporting
- Evaluating and improving lead quality through sales and marketing insights
Reporting & Analytics
As critical as closing the sale is understanding the story behind the losses, the leads, and the tactics that drive them. With a deep understanding of marketing analytics, we apply our expertise to sales data to uncover new opportunities. From funnel tracking to lead acquisition, ensure your business knows the critical information needed to effectively manage and reward your new business team.
- Sales analytics and tracking
- CRM integrations and reporting
- Customized dashboards and key highlights
- Management and individual reporting
Sales & Marketing Planning
Overall sales and marketing plans must be broken into smart, achievable plans. Working with the big picture in mind, we can help you hone your planning and budgeting methodologies to ensure your goals are realistic and attainable. Be confident you are orchestrating the right resources to support your team and drive your growth.
- Training a salesforce on key messages and campaigns
- Marketing and sales budgeting
- Ensuring sales resources are part of the marketing strategy
- Strategic alignment between marketing & sales teams
CRM Design & Integration
With our in-depth understanding of CRM tools, let us handle the heavy lifting by helping you select and implement the tools your business needs. Whether it is a new system or enhancements to your existing protocols, we can help. By translating software to sales process and marketing integration knowledge, we ensure the design and architecture of your tools meet your needs.
- CRM software selection
- Systems architecture, customization, and design
- Marketing integration
- Team training and support
Sales Team Engagement
Engage and invigorate your sales team as you prepare for success. As marketing professionals, we know that a collaborative team is the best team. To reduce the blame game and infighting that is all too common between sales and marketing departments, we help bring alignment, understanding, and all-team buy-in.
- Training a salesforce on key messages and campaigns
- Leveraging salespeople as thought leaders for marketing content
- Collaborating on lead management, CRM protocols, and reporting
- Evaluating and improving lead quality through sales and marketing insights
Brand Advocacy Tactics
What’s better than a well-armed, enthusiastic brand advocate? Engage your sales team in your marketing initiatives by equipping them with what they need to excel. We understand the importance of on-brand tools and believe involving your sales team in the process helps improve the adoption of these resources. Marketing goes beyond the inquiry…we help you win the sale.
- Pitch decks and presentations
- Proposal templates and selling tools
- Sales pitch scripting and storytelling
- Trade show engagement strategies
Reporting & Analytics
As critical as closing the sale is understanding the story behind the losses, the leads, and the tactics that drive them. With a deep understanding of marketing analytics, we apply our expertise to sales data to uncover new opportunities. From funnel tracking to lead acquisition, ensure your business knows the critical information needed to effectively manage and reward your new business team.
- Sales analytics and tracking
- CRM integrations and reporting
- Customized dashboards and key highlights
- Management and individual reporting
Cultivating partnerships. Driving opportunities.
“We have been working with Ampersand for a few years and they have done great work. I would highly recommend them for B2B or B2C local businesses.”
– Chad Weister, Managing Director
