DIGITAL MARKETING & ADVERTISING
Staying on the leading edge of technology is critical, but the swift pace of today’s trends can make it challenging to keep up. Ampersand takes away the guesswork, busy work, and hard work of digital marketing. We use a hands-on model to continually evolve, improve, and advance your digital footprint.
Content Marketing & Thought Leadership
Elevate your brand’s authority and influence in its industry by creating insightful, high-quality content and showcasing your unique perspectives. We assist in providing value to your audience, ultimately driving customer relationships and loyalty.
- Blogging and article development
- Ebooks, whitepapers, and other web downloads
- Webinar planning and promotions
- Video and podcast promotions
- SMS marketing
Social Media Management & Advertising
Meet your customers where they are - on social media! Social channels may be the first touchpoint potential customers have with your brand. Reach them with engaging copy, a polished look, realtime updates, and more as you expand both paid and organic traffic to your website.
- Platform setup and profile optimization
- Organic content strategy and management
- Paid advertising strategy and campaign design
- Advertising management and refinement
- Community moderation
Search Engine Optimization
With ever-changing algorithms and a multitude of technical aspects, the search engine results page (SERP) is a mystery to many. Allow us to help cut through the clutter and stay ahead of industry changes by making sure your website and digital assets are optimized for long term results.
- SEO strategy
- Keyword and technical website optimization
- Search engine visibility
- Google My Business & local search optimization
- Review and reputation management
Email Marketing
Engage your customers and keep them in the sales funnel. With our responsive designs and clever messaging, you won’t just reach your audiences, you’ll retain them and keep them coming back for more. Or, let us help you leverage the power of automation to create hands-off, regular touchpoints with your prospects!
- Email software setup and configuration
- List management and CRM integration
- Email design and execution
- Email marketing automation
- E-commerce/abandoned cart marketing
Google ads & Online Advertising
Get found with digital advertising solutions that turn clicks into conversions. We will help you devise a plan that leverages both search and display advertising options in a well-rounded, optimized approach. And, with ongoing management, we will hone and refine for both cost and conversions over time.
- Digital ad strategy
- Google Search Advertising
- Display and video advertising
- Specialty targeting platforms
- Campaign management and refinement
Search Engine Optimization
With ever-changing algorithms and a multitude of technical aspects, the search engine results page (SERP) is a mystery to many. Allow us to help cut through the clutter and stay ahead of industry changes by making sure your website and digital assets are optimized for long term results.
- SEO strategy
- Keyword and technical website optimization
- Search engine visibility
- Google My Business & local search optimization
- Review and reputation management
Content Marketing & Thought Leadership
Elevate your brand’s authority and influence in its industry by creating insightful, high-quality content and showcasing your unique perspectives. We assist in providing value to your audience, ultimately driving customer relationships and loyalty.
- Blogging and article development
- Ebooks, whitepapers, and other web downloads
- Webinar planning and promotions
- Video and podcast promotions
- SMS marketing
Email Marketing
Engage your customers and keep them in the sales funnel. With our responsive designs and clever messaging, you won’t just reach your audiences, you’ll retain them and keep them coming back for more. Or, let us help you leverage the power of automation to create hands-off, regular touchpoints with your prospects!
- Email software setup and configuration
- List management and CRM integration
- Email design and execution
- Email marketing automation
- E-commerce/abandoned cart marketing
Social Media Management & Advertising
Meet your customers where they are - on social media! Social channels may be the first touchpoint potential customers have with your brand. Reach them with engaging copy, a polished look, realtime updates, and more as you expand both paid and organic traffic to your website.
- Platform setup and profile optimization
- Organic content strategy and management
- Paid advertising strategy and campaign design
- Advertising management and refinement
- Community moderation
Google Ads & Online Advertising
Get found with digital advertising solutions that turn clicks into conversions. We will help you devise a plan that leverages both search and display advertising options in a well-rounded, optimized approach. And, with ongoing management, we will hone and refine for both cost and conversions over time.
- Digital ad strategy
- Google Search Advertising
- Display and video advertising
- Specialty targeting platforms
- Campaign management and refinement
“I appreciate the proactive culture of the Ampersand team. They suggested appropriate adjustments to their original solution as they gained more experience under the hood of our website. And they are always looking out for our interests.”
– Ron Oshima, Marketing Director