SUCCESS DEMANDS A WELL-CHARTED COURSE (& WE'RE HERE TO GUIDE YOU)
Let’s shed that which is no longer serving you and explore uncharted opportunities to drive growth.
MARKETING STRATEGY
As a strategic partner, we pair industry-leading best practices with a planning and budgeting methodology that has been sharpened for more than a decade. The result? A well-charted, yet flexible course that is focused on expanding your markets and driving profit in your organization.
Target Market & Audience Definition
From truly understanding your customer buying journey to exploring new verticals, it’s time to look at market understanding and expansion in a new light. Alongside demographics and geographic information, our team helps you identify, understand, and explore the psychographic makeup of your prospects and clients.
- Target market analysis and identification
- Persona development
- Audience targeting recommendations
Budgeting & Calendar Development
Through the budgeting process, we evaluate both the monetary and less tangible resources such as time and talent. With the goal to build a realistic, comprehensive plan, Ampersand will design an execution strategy that is paced for cash flow, bandwidth, and seasonality in your business.
- Strategic execution plan
- Comprehensive budgeting model
- Marketing mix recommendations
Strategic Planning
With depth and breadth of knowledge across marketing channels and industry verticals, Ampersand brings a strategic planning model that has been honed for over a decade. Starting with business understanding, we analyze and apply a proven approach to developing marketing, sales, and business growth strategy for your organization.
- Engaging team Strategy Sessions
- Market research and focus groups
- Channel and vertical market development
Brand & Competitor Analysis
Opportunity is built out of understanding. From a deep analysis of your current brand to exploring the competitive marketplace, we can help you identify the low hanging fruit that can immediately impact your bottom line and build a long-term plan to address the larger competitive challenges you face.
- Look, feel, and voice analysis
- Competitive research and intelligence
- Market position analysis
Sales & Marketing Goal Setting
Clean data, attainable milestones, smart goals. Our goal-setting process starts with proper setup, filtering, and data scrubbing to ensure that the metrics aren’t just measurable, but also trustworthy. Make smarter decisions on your advertising, marketing, and growth dollars with our help.
- Key performance indicator (KPI) definition
- Analytics setup and configuration
- Custom marketing reporting dashboard
Strategic Planning
With depth and breadth of knowledge across marketing channels and industry verticals, Ampersand brings a strategic planning model that has been honed for over a decade. Starting with business understanding, we analyze and apply a proven approach to developing a marketing, sales, and business growth strategy for your organization.
- Strategy sessions
- Market research and focus groups
- Channel and vertical market development
Target Market & Audience definition
From truly understanding your customer buying journey to exploring new verticals, it’s time to look at market understanding and expansion in a new light. Past demographics and geographic information, our team helps you identify, understand, and explore the psychographic makeup of your prospects and clients.
- Target market analysis and identification
- Persona development
- Audience targeting metrics
Brand & Competitor Analysis
Opportunity is built out of understanding. From a deep analysis of your current brand to exploring the competitive marketplace, we can help you identify the low hanging fruit that can immediately impact your bottom line and build a long-term plan to address the larger competitive challenges you face.
- Look, feel, and tone analysis
- Competitive research and intelligence
- Digital footprint review
Budget & Calendar Development
Through the budgeting process, we evaluate both the monetary and less tangible resources such as time and talent. With the goal to build a realistic, comprehensive plan, Ampersand will design an execution strategy that is paced for cash flow, bandwidth, and seasonality in your business.
- Strategic execution plan
- Comprehensive budgeting model
- Marketing mix strategy and analysis
Sales & Marketing Goal Setting
Clean data, attainable milestones, smart goals. Our goal setting process starts with proper setup, filtering, and data scrubbing to ensure that the metrics aren’t just measurable, but also trustworthy. Make smarter decisions on your advertising, marketing, and growth dollars with our help.
- Key performance indicator (KPI) definition
- Analytics setup and configuration
- Lead generation through sales reporting
Failing to plan is planning to fail.
“Our partnership with Ampersand was a well-planned strategy along an appropriate timeline… and then there was COVID-19! Their entire team stepped up and outperformed on the plan. Their incredible enthusiasm and commitment to raising the level of professionalism are making the program successful.”
– Kathy Raab, Executive Director
