MARKETING EXECUTION
Strong execution is critical to business growth. Our team of marketing experts takes the work of driving results off of your hands by launching, tracking, and continuously refining your marketing strategies. Together, we can build momentum and accountability, driving results along the way.
Project Implementation & Execution
Ampersand is here to help you move from plan to progress as we set out to accomplish your business goals. Accountability and action are made simpler. This is evidence of great strategy, backed by a solid execution plan that keeps everything on time, on track, and on budget.
- Oversight of a strategic plan
- Scheduling and deadline management
- Print and media submissions
Analytics & Marketing Intelligence
Consistent reporting and analysis are paired with a deep understanding of your business's seasonality, conversion metrics, and profitability. This is how we make informed, knowledgable market decisions in real-time to maximize your advertising dollar and stay agile in execution.
- Regular analytics reporting
- Website conversion tracking
- Advertising cost and effectiveness reporting
Virtual Marketing Department
Leveraging a Virtual Marketing Department (VMD) gives you the power of a cohesive, collaborative team. Tap into top-tier talent for each facet of your brand, allowing us to shoulder the responsibility of consistent, strong execution. You’ll have access to all the services you need, but only pay when you need them.
- Centralized professional talent
- Marketing tools, software, and resources
- Vendor selection and management
Budget Management
With a penchant for numbers, our team understands that a marketing and advertising budget can quickly creep out of control if not properly managed. Enjoy the peace of mind that a comprehensive, yet flexible budget is proactively managed throughout the execution of your marketing strategy.
- Vendor estimating and purchasing
- Value engineering
- Regular budget reconciliation
Ongoing Marketing Meetings
Dedicated, focused, and inspiring time together. Regular marketing meetings keep your VMD abreast of changes in your organization while holding the larger collaborative accountable to the plan. Clients leave our sessions together with a continued trust and a renewed energy.
- Monthly and quarterly meeting rhythms
- Meeting agendas and minutes with documented priorities
- Annual strategic planning
Virtual Marketing Department
Leveraging a Virtual Marketing Department (VMD) gives you the power of a cohesive, collaborative team. Tap into top-tier talent for each facet of your brand, allowing us to shoulder the responsibility of consistent, strong execution. You’ll have access to all the services you need, but only paying when you need them.
- Centralized, professional talent
- Marketing tools, software, and resources
- Vendor selection and management
Project Implementation & Execution
Ampersand is here to help you move from plan to progress as we set out to accomplish your business goals. Accountability and action is made simpler. This is the evidence of great strategy, backed by a solid execution plan that keeps everything on time, on track, and on budget.
- Oversight of strategic plan
- Scheduling and deadline management
- Print and media submissions
Budget Management & Reconciliation
With a penchant for numbers, our team understands that a marketing and advertising budget can quickly creep out of control if not properly managed. Enjoy the peace of mind that a comprehensive, yet flexible budget is proactively managed throughout the execution of your marketing strategy.
- Vendor estimating and purchasing
- Value engineering
- Regular budget reconciliation
Analytics & Marketing Intelligence
Consistent reporting and analysis is paired with deep understanding of your businesses seasonality, conversion metrics and profitability. This is how we make informed, knowledgable market decisions in real-time to maximize your advertising dollar and stay agile in execution.
- Regular analytics reporting
- Website conversion tracking
- Advertising cost and effectiveness reporting
Ongoing Marketing Meetings
Dedicated, focused, and inspiring time together. Regular marketing meetings keep your VMD abreast of changes in your organization while holding the larger collaborative accountable to the plan. Clients leave our sessions together with a continued trust and a renewed energy.
- Monthly and quarterly meeting rhythms
- Meeting agendas and minutes with documented priorities
- Annual strategic planning
– Andrew Barrieau, President & CEO