BRING CLARITY TO YOUR BRAND (& LOVE THE IMPACT)
Brand devotion. Business dedication. Because your brand is more than your logo.
BRANDING
Love your look. Love your story. And, love the impact it has on the marketplace. A great brand drives recognition, loyalty, and culture – three components of a successful business. Your brand is so much more than a logo, and we’re here to help you perfect it.
Logo Development
A logo is the centerpiece of your identity. Bring your brand to life with a mark that is strong and memorable. Ampersand’s experience in logo development and custom illustration makes for long-lasting designs. Leverage our team to preserve and protect your brand as it grows and evolves over time.
- Logo design
- Brand family and division icons
- Product identity marks
- Trademark search and registration
- Logo use guidelines
Advertising Campaigns & Creative
Whether it’s general branding, seasonal messaging, or product/service specific, extend your awareness through powerful and effective advertising campaigns. From concept to execution, the Ampersand team is passionate about driving results by pairing strong strategy with eye-catching creative.
- Campaign theme development
- Campaign creative concepts
- Campaign planning and strategy
- Tactic and media recommendations
- Campaign reporting
Brand Identity & Standards
Your brand is an experience. A feeling that users come to know and trust, based on the consistency of its execution. As we craft your brand, we marry market understanding with creative design principles to achieve an end result that is not only eye-catching but also business impacting.
- Brand strategy and vision
- Branding creative concepts
- Name and identity development
- Color palette and typography selection
- Brand standards guidelines
Key Messaging & Positioning
Strong messaging and positioning fuel a brand. Our team integrates key messaging into every branding project to ensure that the story is as central to your brand as design. Connect with your target markets, define your solutions, and leverage the power of words to communicate your value.
- Brand statements and key messaging
- Tagline development
- Mission and vision development
- Target specific messaging
- Voice and tone guidelines
Internal Branding & Communication
Employee engagement. Recruitment and retention. Energy that flows from the top down. Ignite your team’s brand passion as you rally for growth. We can help you redefine and reengage your most important audience - the people who carry your product and service into the marketplace.
- Core values integration
- Office and showroom branding
- Promotional items and apparel
- Culture brand touch points
- Internal communications and messaging
Brand Identity & Standards
Your brand is an experience. A feeling that users come to know and trust, based on the consistency of its execution. As we craft your brand, we marry market understanding with creative design principles to achieve an end result that is not only eye-catching, but also business impacting.
- Brand strategy and vision
- Branding creative concepts
- Name and identity development
- Color palette and typography selection
- Brand standards guidelines
Logo Development
The centerpiece of your identity. Bring your brand to life with a mark that is strong and memorable. Ampersand’s experience in logo development and custom illustration makes for long-lasting designs. Leverage our team to preserve and protect your brand as it grows and evolves over time.
- Logo design
- Brand family and division icons
- Product identity marks
- Trademark search and registration
- Logo use guidelines
Key Messaging & Positioning
So often, messaging is overlooked and cobbled together. Our team integrates key messaging into every branding project to ensure that the story is as central to your brand as design. Connect with your target markets, define your solutions, and leverage the power of words to communicate your value.
- Brand statements and key messaging
- Tagline development
- Mission and vision development
- Target specific messaging
- Voice and tone guidelines
Advertising Campaigns
Whether it’s general branding, seasonal messaging, or product/service specific, extend your awareness through powerful and effective advertising campaigns. From concept to execution, the Ampersand team is passionate about driving results by pairing strong strategy with eye-catching creative.
- Campaign theme development
- Campaign creative concepts
- Campaign planning and strategy
- Tactic and media recommendations
- Campaign reporting
Internal Branding & Communication
Employee engagement. Recruitment and retention. Energy that flows from the top down. Ignite your team’s brand passion as you rally for growth. We can help you redefine and reengage your most important audience - the people who carry your product and service into the marketplace.
- Core values integration
- office and showroom branding
- Promotional items and apparel
- Culture brand touch points
- Internal communications and branding
Having a brand identity crisis?
“Our board and staff leadership has worked closely with the team at Ampersand on several projects including developing a new brand for our 30+ year old nonprofit agency and creating creative materials for new projects. We’ve been delighted with the team’s creativity, professionalism, and enthusiasm for our partnership.”
– Kathy Gale, Executive Director
