CHECK OUT OUR WORK (& SEE THE RESULTS)
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Portfolio
At the heart of our work lies a commitment to creativity, strategy, and results. Our portfolio is a reflection of this ethos—showcasing the diversity and depth of our expertise. Check out our work, where each project shows a story of collaboration, vision, and success.
General Branding Campaign
General Branding Campaign
GE healthcare
testimonial video
Design Experience Website & Collateral
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
GE Healthcare - People with Disabilities Testimonial Video
Tactics: Video
As a diverse and inclusive employer, GE Healthcare understands the value that everyone brings to the table. We helped ensure that a message of support for those with disabilities reached far and wide by showcasing a variety of employee and management stories. Complying with corporate branding and navigating the complexities of shooting on an active manufacturing site brought forth a strong, compelling story about how the PDN network is helping GE’s best and brightest thrive at work.
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
Naming & Brand Development
Website Development & Support
Clavinova Piano Campaign
Clavinova Piano Campaign
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
GO Riteway Transportation - Website Development & Support
Tactics: Web
A complex business requires a clear message. GO Riteway, a major transportation provider in the Midwest, has been a longstanding client of ours. Launching a new website provided an opportunity to elevate their branding, reorganize their services, and convey content and calls to action in new and compelling ways. With a focus on on-site SEO and ongoing technical support, the site was built heavily upon a framework that helps people find the right route with GO Riteway.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Anniversary Campaign
Advertising Campaign
Logo Development
Demlang Builders - 40th Anniversary Campaign & Signage
Tactics: Banner, Signage, Badge
The legacy of this local home builder was something to celebrate – 40 years and multiple generations, standing the test of time in an ever-changing market. We helped Demlang share company, industry, and mortgage rate information in a unique and compelling way by leveraging a timeline format and anniversary badge. Displayed in model homes and online, this half-education, half-celebration piece was a showstopper at the Parade of Homes.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
The Chamber - Logo Development
Tactics: Logo Development, Key Messages
The Menomonee Falls Chamber of Commerce wanted to reposition themselves in a bold new way as “The Chamber.” Our team collaborated with the board of directors, members, and volunteers to bring their vision to life with this new brand icon. Designed with modern simplicity and a strong focus on collaboration, The Chamber’s new logo represents the connections they seek to establish in their community.
Branding and Website Development
Branding and Website Development
Brand Image Campaign
Offsite Construction Campaign
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
Hail Damage Campaign
Logo & Branding
Brand Strategy & Rebrand
L.H. Krueger & Son - General Branding Campaign
Tactics: Social Media, Email, Video
A generations-trusted exterior contractor wanted to level up their brand in the marketplace. Driving the message home through a general branding campaign allowed it to significantly grow its roofing and siding divisions. Our focus on video, digital marketing, social media, and emails maintained regular exposure for the brand. This campaign proves that you can reinvent an old brand and make it fresh for a new generation of homeowners in Wisconsin.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Trade Show Image & Collateral
Branding, Web Development & More
Volunteer Recruitment Campaign
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Expo Event Planning & Promotions
Rebrand & Website Restyle
Product Launch Campaign
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
Website Development & Product Catalog
Brand Development & Sales Collateral
Recruitment Website & Digital Campaign
Lake Country Manufacturing - Detailing Website Development
Tactics: Web
Transforming the traditional product catalog into an online format might seem like a simple task, but Lake Country Manufacturing challenged us to go beyond just a PDF download. We approached the project with an e-commerce mindset, creating a fully interactive, sortable product catalog. In addition, we developed a marketing website that allowed their customers and wholesalers to search for products and educational resources in a more engaging and meaningful way.
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Branding Campaign
Virtual Tour Production
Black Friday Advertising Campaign
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
White House of Music - Brookfield Location Virtual Tour
Tactics: Matterport
Did you know that we shoot virtual tours? Join the leagues of clients like White House of Music and make your retail environment, office space, model home, or manufacturing floor the centerpiece of your message with a Matterport 3D virtual walk-through. With the ability to generate 360 images for social media, high-resolution photos, and more, you’ll allow your audience to explore your brand from the comfort of their couch.
Midwest Industries - Black Friday Advertising Campaign
Tactics: Email, Social Media, Digital Ads
Every retailer and online seller knows the power of Black Friday. Midwest Industries had seen successful e-commerce growth in the course of our work together, but we took things to the next level for this manufacturer in promoting special offers during a competitive holiday season. The focus on digital tactics helped drive immediate action and revenue while building brand awareness for Midwest.
Naming & Brand Development
Brand Strategy & Rebrand
Digital Advertising Campaign
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
L.H. Krueger & Son - General Branding Campaign
Tactics: Social Media, Email, Video
A generations-trusted exterior contractor wanted to level up their brand in the marketplace. Driving the message home through a general branding campaign allowed it to significantly grow its roofing and siding divisions. Our focus on video, digital marketing, social media, and emails maintained regular exposure for the brand. This campaign proves that you can reinvent an old brand and make it fresh for a new generation of homeowners in Wisconsin.
Annual Report
Thriving Waukesha County - Annual Report
Tactics: Sell Sheet, Report
Communicating progress and priorities in a new and meaningful way, we took Thriving Waukesha County’s Annual Report from simply informative to a compelling storytelling format that helped build their reputation in the community. As strong non-profits know, transparency and vision casting are critical missions, and this project helped elevate the organization to reach new supporters.
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
Naming & Brand Development
Advertising Campaign
Logo Development
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
The Chamber - Logo Development
Tactics: Logo Development, Key Messages
The Menomonee Falls Chamber of Commerce wanted to reposition themselves in a bold new way as “The Chamber.” Our team collaborated with the board of directors, members, and volunteers to bring their vision to life with this new brand icon. Designed with modern simplicity and a strong focus on collaboration, The Chamber’s new logo represents the connections they seek to establish in their community.
Branding and Website Development
Brand Image Campaign
Logo & Branding
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Brand Strategy & Rebrand
Branding, Web Development & More
Volunteer Recruitment Campaign
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Rebrand & Website Restyle
Brand Development & Sales Collateral
Branding Campaign
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
Naming & Brand Development
Brand Strategy & Rebrand
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
General Branding Campaign
GE healthcare
testimonial video
Design Experience Website & Collateral
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
GE Healthcare - People with Disabilities Testimonial Video
Tactics: Video
As a diverse and inclusive employer, GE Healthcare understands the value that everyone brings to the table. We helped ensure that a message of support for those with disabilities reached far and wide by showcasing a variety of employee and management stories. Complying with corporate branding and navigating the complexities of shooting on an active manufacturing site brought forth a strong, compelling story about how the PDN network is helping GE’s best and brightest thrive at work.
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
Naming & Brand Development
Clavinova Piano Campaign
Anniversary Campaign
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Demlang Builders - 40th Anniversary Campaign & Signage
Tactics: Banner, Signage, Badge
The legacy of this local home builder was something to celebrate – 40 years and multiple generations, standing the test of time in an ever-changing market. We helped Demlang share company, industry, and mortgage rate information in a unique and compelling way by leveraging a timeline format and anniversary badge. Displayed in model homes and online, this half-education, half-celebration piece was a showstopper at the Parade of Homes.
Advertising Campaign
Branding and Website Development
Brand Image Campaign
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
Offsite Construction Campaign
Logo & Branding
Brand Strategy & Rebrand
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Trade Show Image & Collateral
Branding, Web Development & More
Volunteer Recruitment Campaign
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Expo Event Planning & Promotions
Rebrand & Website Restyle
Product Launch Campaign
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
Brand Development & Sales Collateral
Recruitment Website & Digital Campaign
Branding Campaign
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
Virtual Tour Production
Naming & Brand Development
Brand Strategy & Rebrand
White House of Music - Brookfield Location Virtual Tour
Tactics: Matterport
Did you know that we shoot virtual tours? Join the leagues of clients like White House of Music and make your retail environment, office space, model home, or manufacturing floor the centerpiece of your message with a Matterport 3D virtual walk-through. With the ability to generate 360 images for social media, high-resolution photos, and more, you’ll allow your audience to explore your brand from the comfort of their couch.
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
Annual Report
Thriving Waukesha County - Annual Report
Tactics: Sell Sheet, Report
Communicating progress and priorities in a new and meaningful way, we took Thriving Waukesha County’s Annual Report from simply informative to a compelling storytelling format that helped build their reputation in the community. As strong non-profits know, transparency and vision casting are critical missions, and this project helped elevate the organization to reach new supporters.
General Branding Campaign
Naming & Brand Development
Clavinova Piano Campaign
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Advertising Campaign
Hail Damage Campaign
Trade Show Image & Collateral
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
Volunteer Recruitment Campaign
Expo Event Planning & Promotions
Rebrand & Website Restyle
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Product Launch Campaign
Recruitment Website & Digital Campaign
Black Friday Advertising Campaign
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Midwest Industries - Black Friday Advertising Campaign
Tactics: Email, Social Media, Digital Ads
Every retailer and online seller knows the power of Black Friday. Midwest Industries had seen successful e-commerce growth in the course of our work together, but we took things to the next level for this manufacturer in promoting special offers during a competitive holiday season. The focus on digital tactics helped drive immediate action and revenue while building brand awareness for Midwest.
Naming & Brand Development
Brand Strategy & Rebrand
Digital Advertising Campaign
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
L.H. Krueger & Son - General Branding Campaign
Tactics: Social Media, Email, Video
A generations-trusted exterior contractor wanted to level up their brand in the marketplace. Driving the message home through a general branding campaign allowed it to significantly grow its roofing and siding divisions. Our focus on video, digital marketing, social media, and emails maintained regular exposure for the brand. This campaign proves that you can reinvent an old brand and make it fresh for a new generation of homeowners in Wisconsin.
Design Experience Website & Collateral
Website Development & Support
Advertising Campaign
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
GO Riteway Transportation - Website Development & Support
Tactics: Web
A complex business requires a clear message. GO Riteway, a major transportation provider in the Midwest, has been a longstanding client of ours. Launching a new website provided an opportunity to elevate their branding, reorganize their services, and convey content and calls to action in new and compelling ways. With a focus on on-site SEO and ongoing technical support, the site was built heavily upon a framework that helps people find the right route with GO Riteway.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
Branding and Website Development
Offsite Construction Campaign
Hail Damage Campaign
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
Brand Strategy & Rebrand
Trade Show Image & Collateral
Branding, Web Development & More
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Expo Event Planning & Promotions
Website Development & Product Catalog
Recruitment Website & Digital Campaign
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Lake Country Manufacturing - Detailing Website Development
Tactics: Web
Transforming the traditional product catalog into an online format might seem like a simple task, but Lake Country Manufacturing challenged us to go beyond just a PDF download. We approached the project with an e-commerce mindset, creating a fully interactive, sortable product catalog. In addition, we developed a marketing website that allowed their customers and wholesalers to search for products and educational resources in a more engaging and meaningful way.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
GE Healthcare - People with Disabilities Testimonial Video
Tactics: Video
As a diverse and inclusive employer, GE Healthcare understands the value that everyone brings to the table. We helped ensure that a message of support for those with disabilities reached far and wide by showcasing a variety of employee and management stories. Complying with corporate branding and navigating the complexities of shooting on an active manufacturing site brought forth a strong, compelling story about how the PDN network is helping GE’s best and brightest thrive at work.
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
GO Riteway Transportation - Website Development & Support
Tactics: Web
A complex business requires a clear message. GO Riteway, a major transportation provider in the Midwest, has been a longstanding client of ours. Launching a new website provided an opportunity to elevate their branding, reorganize their services, and convey content and calls to action in new and compelling ways. With a focus on on-site SEO and ongoing technical support, the site was built heavily upon a framework that helps people find the right route with GO Riteway.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Demlang Builders - 40th Anniversary Campaign & Signage
Tactics: Banner, Signage, Badge
The legacy of this local home builder was something to celebrate – 40 years and multiple generations, standing the test of time in an ever-changing market. We helped Demlang share company, industry, and mortgage rate information in a unique and compelling way by leveraging a timeline format and anniversary badge. Displayed in model homes and online, this half-education, half-celebration piece was a showstopper at the Parade of Homes.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
The Chamber - Logo Development
Tactics: Logo Development, Key Messages
The Menomonee Falls Chamber of Commerce wanted to reposition themselves in a bold new way as “The Chamber.” Our team collaborated with the board of directors, members, and volunteers to bring their vision to life with this new brand icon. Designed with modern simplicity and a strong focus on collaboration, The Chamber’s new logo represents the connections they seek to establish in their community.
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
Lake Country Manufacturing - Detailing Website Development
Tactics: Web
Transforming the traditional product catalog into an online format might seem like a simple task, but Lake Country Manufacturing challenged us to go beyond just a PDF download. We approached the project with an e-commerce mindset, creating a fully interactive, sortable product catalog. In addition, we developed a marketing website that allowed their customers and wholesalers to search for products and educational resources in a more engaging and meaningful way.
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
White House of Music - Brookfield Location Virtual Tour
Tactics: Matterport
Did you know that we shoot virtual tours? Join the leagues of clients like White House of Music and make your retail environment, office space, model home, or manufacturing floor the centerpiece of your message with a Matterport 3D virtual walk-through. With the ability to generate 360 images for social media, high-resolution photos, and more, you’ll allow your audience to explore your brand from the comfort of their couch.
Midwest Industries - Black Friday Advertising Campaign
Tactics: Email, Social Media, Digital Ads
Every retailer and online seller knows the power of Black Friday. Midwest Industries had seen successful e-commerce growth in the course of our work together, but we took things to the next level for this manufacturer in promoting special offers during a competitive holiday season. The focus on digital tactics helped drive immediate action and revenue while building brand awareness for Midwest.
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
Thriving Waukesha County - Annual Report
Tactics: Sell Sheet, Report
Communicating progress and priorities in a new and meaningful way, we took Thriving Waukesha County’s Annual Report from simply informative to a compelling storytelling format that helped build their reputation in the community. As strong non-profits know, transparency and vision casting are critical missions, and this project helped elevate the organization to reach new supporters.
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
The Chamber - Logo Development
Tactics: Logo Development, Key Messages
The Menomonee Falls Chamber of Commerce wanted to reposition themselves in a bold new way as “The Chamber.” Our team collaborated with the board of directors, members, and volunteers to bring their vision to life with this new brand icon. Designed with modern simplicity and a strong focus on collaboration, The Chamber’s new logo represents the connections they seek to establish in their community.
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Demlang Builders - 40th Anniversary Campaign & Signage
Tactics: Banner, Signage, Badge
The legacy of this local home builder was something to celebrate – 40 years and multiple generations, standing the test of time in an ever-changing market. We helped Demlang share company, industry, and mortgage rate information in a unique and compelling way by leveraging a timeline format and anniversary badge. Displayed in model homes and online, this half-education, half-celebration piece was a showstopper at the Parade of Homes.
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
GE Healthcare - People with Disabilities Testimonial Video
Tactics: Video
As a diverse and inclusive employer, GE Healthcare understands the value that everyone brings to the table. We helped ensure that a message of support for those with disabilities reached far and wide by showcasing a variety of employee and management stories. Complying with corporate branding and navigating the complexities of shooting on an active manufacturing site brought forth a strong, compelling story about how the PDN network is helping GE’s best and brightest thrive at work.
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Demlang Builders - 40th Anniversary Campaign & Signage
Tactics: Banner, Signage, Badge
The legacy of this local home builder was something to celebrate – 40 years and multiple generations, standing the test of time in an ever-changing market. We helped Demlang share company, industry, and mortgage rate information in a unique and compelling way by leveraging a timeline format and anniversary badge. Displayed in model homes and online, this half-education, half-celebration piece was a showstopper at the Parade of Homes.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Espire Builders - Brand Image Campaign
Tactics: Concepts, Print Ads
With many choices in the homebuilding industry, Espire wanted to show their differentiators in a unique, bold fashion. This campaign was a blend of general branding as well as key messaging about the builder’s unique offerings. With a focus on showcasing their homes through print, the builder showed that traditional tactics don’t necessarily mean a dated building experience when you choose Espire.
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
Prairie Trust - Professional Services Brand Development
Tactics: Sell Sheet, Concepts, Brand Standards, Press Release
A division of Waukesha State Bank, this trust and fiduciary partner wanted to elevate their brand and develop supporting sales collateral in a highly competitive market. Breaking from the parent brand’s look while still fitting the brand family, our extensive work in collateral development helped Prairie Trust be positioned for critical client and prospect meetings.
KCD Financial - Logo Design & Branding
Tactics: Concepts, Logo Development, Brand Standards, Business Cards
This legacy brand faced a big challenge – their aging logo and brand identity no longer resonated with the targets they needed to reach. Pairing a fresh color palette with the time-honored imagery of the eagle rejuvenated the KCD Financial brand, setting the stage for an important platform for growth. Ampersand helped this traditional firm break out of its comfort zone and find new life with a modernized, appealing logo and creative concept.
Felins Manufacturing - Brand Development
Tactics: Concepts, Brand Standards, Logo Development, Key Messages, Presentation Theme
As a leader in sustainable packaging solutions, Felins came to us with a big ask: make packaging machines and boxes look appealing. Our team engaged theirs in company-wide strategy sessions and branding exercises that brought forth a vision for a sustainable, modern, clean approach to this legacy brand. Further emphasized by the tagline we created, Felins was reborn as a partner who simplifies, solves, and sustains.
White House of Music - Brookfield Location Virtual Tour
Tactics: Matterport
Did you know that we shoot virtual tours? Join the leagues of clients like White House of Music and make your retail environment, office space, model home, or manufacturing floor the centerpiece of your message with a Matterport 3D virtual walk-through. With the ability to generate 360 images for social media, high-resolution photos, and more, you’ll allow your audience to explore your brand from the comfort of their couch.
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
Thriving Waukesha County - Annual Report
Tactics: Sell Sheet, Report
Communicating progress and priorities in a new and meaningful way, we took Thriving Waukesha County’s Annual Report from simply informative to a compelling storytelling format that helped build their reputation in the community. As strong non-profits know, transparency and vision casting are critical missions, and this project helped elevate the organization to reach new supporters.
Waukesha State Bank - Annual Branding Campaign
Tactics: Moodboard, Billboard, Direct Mail, Social Media, Poster, Print Ad
The objective for Waukesha State Bank’s 2025 campaign was to showcase community banking that truly connects to the community. With attention paid to both traditional and digital media, we took the project from concept to completion in the marketplace. Moodboards, billboards, direct mail, social media, lobby posters, print ads, and more round out this comprehensive general branding campaign that showcases the local bank’s pride – its deep relationships in Waukesha County.
Community Smiles Dental - Naming & Brand Development
Tactics: Concepts, Logo Development, Name Generation, Brochure, Pocket Folder, Email
When the Waukesha County Community Dental Clinic realized their name was a mouthful, they turned to us for help. Wanting to resonate with broader geographic markets and appeal on a more emotional level with donors, our team crafted a name and new brand for this community leader. With approachable and friendly elements for their school-age patients and a sense of professionalism, we brought this project to life.
White House of Music - Clavinova Campaign & Store Promotions
Tactics: Email, Social Media, Poster, Flyer
When a specialty product deserves special attention, White House of Music turns to Ampersand to help. Needing to convey both technical as well as promotional content, this series of emails, social media ads, in-store posters, and flyers helped bolster sales of the high-end Yamaha Clavinova Digital Piano. Stores saw an uptick in both foot traffic and sales, making this event an annual initiative for the retailer.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
Interfaith - Volunteer Recruitment Campaign
Tactics: Concepts, Direct Mail, Poster, Banner, Flyer, Business Cards, Billboard, Social Media, Radio, Digital Ads
This cross-county collaborative effort joined four different Interfaith partners together with federal grant money to help build awareness for drivers of seniors in need of rides to the doctor, pharmacy, and more. Playful illustrations designed by our team featured diverse visuals – urban landscapes for city-driven advertising placements and more rural landscapes in outlying areas. The campaign inspired, educated, and helped build this collaborative awareness of a large community need.
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Demlang Builders - Company Rebrand and Website Restyle
Tactics: Logo Development, Sell Sheet, Brand Standards, Signage, Email
Just as design trends change, this local homebuilder wanted a new brand that modernized their 40-year-old business. Ampersand developed a timely, relevant identity for the Demlang team, ensuring a combination of sophistication, friendliness, and professionalism. We applied this refreshed look to an otherwise user-friendly and content-rich website without a complete rebuild – saving energy and budget for this marketing partner.
Midwest Industries - Manufacturer Product Launch Campaign
Tactics: Video, Sell Sheet, Email
Years of research and development come to fruition for a manufacturer when the product finally hits the shelves, and Midwest Industries knew their AK Alpha launch had to hit home with fans far and wide. An eye-catching animated video paired with traditional and digital tactics helped this firearms accessory manufacturer successfully bring the AK Alpha to market.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Midwest Industries - Black Friday Advertising Campaign
Tactics: Email, Social Media, Digital Ads
Every retailer and online seller knows the power of Black Friday. Midwest Industries had seen successful e-commerce growth in the course of our work together, but we took things to the next level for this manufacturer in promoting special offers during a competitive holiday season. The focus on digital tactics helped drive immediate action and revenue while building brand awareness for Midwest.
ERAS Senior Network - Naming & Brand Development
Tactics: Concepts, Brochure, Business Card, Sell Sheet, Social Media, Banner, Presentation Theme, Stationary, Pocket Folder
ERAS Senior Network needed to break from their legacy as Interfaith. They aimed to reposition themselves in a more meaningful way, becoming a cross-generational community leader. Their goal was to serve seniors while also connecting them to children and younger adults, who are often engaged in volunteerism. The name ERAS was created by our team. The tree icon and imagery, symbolizing years of growth, demonstrated that this community organization had roots much deeper than their old name.
DFnet eClinical Software - Global Brand Strategy
Tactics: Concepts, Brand Strategy, Sell Sheet, Email
Repositioning DFnet as a global leader in eClinical software, we integrated imagery from across the world while emphasizing the balance of technology and human connectivity. A series of engaging client strategy sessions resulted in graphics layered with color, geographic topography, powerful promises, clinical terminology, and tech-forward icons to demonstrate that this software company was truly “Best in Class. Best at Data.”
L.H. Krueger & Son - General Branding Campaign
Tactics: Social Media, Email, Video
A generations-trusted exterior contractor wanted to level up their brand in the marketplace. Driving the message home through a general branding campaign allowed it to significantly grow its roofing and siding divisions. Our focus on video, digital marketing, social media, and emails maintained regular exposure for the brand. This campaign proves that you can reinvent an old brand and make it fresh for a new generation of homeowners in Wisconsin.
Drexel Design Experience - Website & Collateral
Tactics: Website & Supporting Collateral
Visualizing your new home before construction is a major benefit of working with the Drexel Design Experience team. This interactive website and supporting collateral not only drove the critical workflows of homeowners selecting and customizing plans, but also supported local builders in their business efforts. Whether browsing home plans, taking the home finder quiz, or just learning more about the Drexel Design Experience, this project took visualization to a new level.
GO Riteway Transportation - Website Development & Support
Tactics: Web
A complex business requires a clear message. GO Riteway, a major transportation provider in the Midwest, has been a longstanding client of ours. Launching a new website provided an opportunity to elevate their branding, reorganize their services, and convey content and calls to action in new and compelling ways. With a focus on on-site SEO and ongoing technical support, the site was built heavily upon a framework that helps people find the right route with GO Riteway.
Midwest Industries - Manufacturer Brand Positioning Campaign
Tactics: Concepts, Print Ads, Social Media, Digital Ads, Email, Web
With many manufacturers turning to overseas production, Midwest Industries knew their commitment to USA-made products would resonate with their firearm-enthusiast target market. We helped combine their high-quality message with unabashed Americana, ensuring the focus on US-based manufacturing was front and center as we promoted the brand.
Waukesha Pewaukee Convention & Visitors Bureau - Branding and Website
Tactics: Concepts, Web, Print Ad
Attracting visitors and event planners means putting your best foot forward. When the Waukesha Pewaukee Convention and Visitors Bureau came to us for help, we knew we could amplify their brand – online and off! Starting with an in-depth concepting project, we reimagined the brand and its visuals, translating that to a user-friendly, informative, sizable website build and supporting print campaign that helps drive tourism to the area.
Drexel Building Supply - Offsite Construction Product Launch
Tactics: Banner, Brochure, Web, Presentation Theme, Video, Sell Sheet
When you want an industry to shift its entire way of thinking, messaging and communication must be at the forefront of design. Supporting Drexel Building Supply in launching their new Offsite Construction Campaign, we focused on the critical business impacts, developed supporting sales presentations, and ensured their team was well-equipped to convey the value of this newer approach to homebuilding.
L.H. Krueger & Son - Hail Damage Digital Campaign
Tactics: Social Ads, Web
There are storm chasers and then there are trusted brands that stand ready to serve. L.H. Krueger & Son is the latter, and helping them shine bright in bad weather was a digital success. Weather-trigger targeting allowed the contractor to focus ad spend in communities that suffered hail damage while compelling branding and messaging positioned them as the local leader in exterior repairs. This landing page and social campaign hit home, targeting areas hit by hail in Southeast Wisconsin.
Joseph Douglas Homes - Brand Strategy, Rebrand, & Website Development
Tactics: Brand Standards, Logo Development, Web, Concepts, Brand Strategy, Sell Sheets, Brochure
This custom home builder has had a long-standing reputation for success. But, with new decision-makers at the helm, it was time for Joseph Douglas Homes to reposition their brand and uplevel their image. Embracing an established logo, Ampersand delivered a fresh, modern identity and established clear brand standards across print collateral, digital advertising, web development, and more.
Vortakt - Manufacturer Trade Show Imagery
Tactics: Swag, Digital Ads, Email, Postcard, Event Planning, Web
Participating at Shot Show is an annual event for Vortakt, but up-leveling their brand at this international event was a critical task for this local manufacturer. Ampersand partnered with their brand to ensure they were visible and memorable, developing branded swag, and pre- and post-show communication plans to stay top of mind with trade show attendees.
The Corners of Brookfield Premier Parcel - Branding & Promotions
Tactics: Concepts, Signage, Poster, Brochure, Web, Direct Mail
A unique concept to the Brookfield area, Premier Parcel enlisted Ampersand to develop a brand for this new concept in package delivery and security. Part of The Corners of Brookfield family, Premier Parcel shines with bright branding and a comprehensive technical membership site with third-party integrations. Additional promotions included video and ample signage for the shopping center, as well as a series of traditional and digital elements that showcased this new offering at The Corners.
Drexel Building Supply - Grand Expo Event Planning & Promotions
Tactics: Email, Event Planning, Invitations, Swag, Web, Concepts, Signage
Ampersand handled the heavy lifting for this two-day event, including event planning, promotions, development of a microsite and registration portal, CEU and entertainment coordination, sponsorship, trade show coordination, onsite event support, and more! A special theme of “Build to the Future” showcased Drexel’s forward-thinking mindset, while an animated Delorean combined with a playful nod to the cult-classic movie drew more than 1,500 people to the event.
Lake Country Manufacturing - Detailing Website Development
Tactics: Web
Transforming the traditional product catalog into an online format might seem like a simple task, but Lake Country Manufacturing challenged us to go beyond just a PDF download. We approached the project with an e-commerce mindset, creating a fully interactive, sortable product catalog. In addition, we developed a marketing website that allowed their customers and wholesalers to search for products and educational resources in a more engaging and meaningful way.
KCD Financial - Recruitment Website & Digital Campaign
Tactics: Social Media, Booklet, Digital Ads, Web
Every industry struggles with recruitment, but in the financial services space, that challenge means breaking generational barriers that are major impediments to growth. With a revitalized new brand, Ampersand helped devise a digital strategy to reach future KCD Financial advisors and other employees with a message of passion, confidence, and conviction. Targeted ads and emails direct back to a critical tool, the company’s website which serves as its recuitment engine.
Create something bigger. Create something long-lasting.
