Social Media Posting: How to write engaging content

Tips to Engage Your Audience When You’re Social Media Posting

When it comes to social media posting, the way you write your posts is the key to engaging with your audience. The more engagement you have on a post, the bigger the reach. The greater the reach – the more comments, shares and likes you’ll have! So, you’ll want to take time to craft smart, creative copy that attracts users. Once you have an idea of what you want to write about, follow these 5 tips to help boost engagement and make your content stand out from the rest.

Tip 1: Write for Your Audience

Think about the people you want to speak to. Do they respond to funny or serious posts? Are they professional or relaxed and casual? Make sure to keep your target markets in mind when writing and direct your posts to them! Don’t forget to even add in words like “ you” and “your” to engage them directly! You won’t be able to please everyone, so focus on pleasing the right people.

Tip 2: Keep it Short & Instructive

When writing posts – shorter, succinct posts are better received. No one wants to take the time to read lengthy posts and in most cases, long posts will even be cut off making the reader have to click to read more. The attention span of users on social media lasts for seconds so the first 3-4 words of your post are crucial! A general rule is to keep your posts between 100 – 250 characters for optimum engagement.

Tip 3: Power Words are Your Friends

Some words are overused and glazed over while others may stand out. Power words tap into your emotions and compel readers to take action. Integrating power words into your social media posting produces more engagement and motivation from your audience. Write your posts and see where you can add in a power word or two! ( You can get a FREE list of power words here! )

Tip 4: Be Visual

Posts with photos receive more “Likes” on average than just a text post. Using high-quality photos that connect with your message make for a better overall post and user experience. Think about testing different photos and messages to see which ones your audience responds to. Make sure your photo is relevant to what you are writing and adding in branded elements or graphics create consistency in your brand experience.

Tip 5: Add a Call to Action

Make sure to tell people what you’d like them to do by adding a call to action. They are waiting to give you their opinion, so ask them to leave comments & thoughts. You can also drive more engagement by setting up posts to ask questions – This or that? Item A vs. item B? Agree or disagree? Like or dislike? The goal when social media posting is to have an immediate action, so simply adding “Contact Us” or “Learn More” can help too.

Now time to get writing! Implement these 5 tips and let us know if you see more activity!

Anna Trokan

Anna Trokan

My passion for the brands of our clients extends far beyond just the creation of a logo! I enjoy helping the Ampersand team perfect all aspects of the look and the feel of the companies we work with.
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