A NEW PHENOMENON & EXPECTATIONS IN A DIGITAL AGE
Buyers and sellers all over the country are experiencing a new phenomenon in the digital age that mimics our retail and manufacturing landscapes. Much like the empty strip malls and industrial parks you’re sure to have somewhere in your town, the internet is leaving behind a wasteland of abandoned, outdated, underperforming websites.
When prospects search for business partners, your website reflects your company. Does it showcase you as a modern, thriving business, or make visitors wonder if you’re still active?
You can hire the best architect and construction company to build your facility, but property management is the key to a solid investment. The same can be said for web development, which is why we employ a “Build It Clean + Maintain It Well” philosophy.
PROFESSIONALISM & TRUST
A sparkling storefront. A beautiful, brightly lit, clean facility. Great signage and ample parking. When it comes to real estate, we all know it is important to set the tone before the sale even begins. Similarly, the condition of your website creates an immediate impression of your business. In today’s competitive market, a well-maintained website can set you apart from your competitors, while a neglected, outdated site may drive potential customers to businesses with a more professional online presence.
Ask yourself: Does your business earn trust, credibility, and loyalty through these key digital touch points?
- Is the website’s design and functionality up-to-date and user-friendly?
- Does your website use multiple, relevant media sources?
- Does it reflect a high accessibility score?
- Does it work great on devices of all shapes and sizes?
- Are there interactive elements that encourage users to engage more?
- Does the site hit the mark for speed, mobile friendliness, and other technical elements?
Like a fresh coat of paint on your building or ensuring your signage is shining brightly, the first impression you leave online is just as important.
CUSTOMER SERVICE & BRAND REPRESENTATION
A poor user experience—whether at a coffee shop drive-through or in a hotel lobby—is always disappointing. Although websites lack a human touch, they should still answer your prospects’ key questions easily and efficiently. Your website is your top salesperson, working 24/7 to generate leads and convert visitors into customers, delivering a consistent message without complaint. How can you leverage your number one sales tool? Everyone involved in the business should routinely audit the website and evaluate it to ensure that it answers the following questions:
- Is the most important information front and center?
- Does the content reflect our brand’s current goals and messaging?
- Is critical information up to date and timely?
- Are we communicating to a clearly defined audience?
- Is there clear, easy-to-access contact information?
These factors shape your brand’s online and offline presence. Consistent messaging and a smooth customer journey enhance your business’s value, as your website, like your facility, reflects who you are.
MAINTENANCE & OPTIMIZATION
Just as routine maintenance is necessary for building safety, having a maintenance plan is essential to the functionality of your website. Staying ahead of technical problems ensures your user experience is as smooth as possible (& could save you a headache down the road). How many of the following can you answer “yes” to?
- Are you using advanced security measures, or relying on WordPress defaults?
- Have you checked for broken links, missing images, or outdated content in the last 30 days?
- Do you regularly update your theme and plugins to prevent security issues?
- Is your site optimized to rank well in search engines for better visibility?
- Is your website mobile-friendly and responsive to different screen sizes?
- Have you tested your contact forms to ensure you don’t miss leads?
Just like you maintain your furnace or upgrade your building, your website needs regular upkeep or even a complete move/rebuild.
It’s normal for the factors surrounding web maintenance to feel overwhelming, and it’s frustrating when your investment doesn’t last, which is why we would never expect you to do it alone. Known as the idea people when the work deserves a little extra brain power, bench strength, talent, or attention, Ampersand’s team extends yours. Our “Build It Clean + Maintain It Well” philosophy serves our clients and helps them protect the investment they made in a great web build for years to come.
Our “Build It Clean + Maintain It Well” approach ensures your web investment lasts. The best part? Building a modern website is more affordable and faster than building a new facility.
