Water Doctors logo

Reimagining Water Quality

When ownership changed hands at Water Doctors, a leading water treatment system provider for southeastern Wisconsin, new owners John and Amber Atlee enlisted Ampersand’s help. Our goal was to give Water Doctors’ marketing presence new life to match the new ownership. We coordinated our efforts over a wide breadth of service offerings to help Water Doctors reach customers with a unified, strategic approach. We nailed down the basics, and as their business has grown, we’ve stepped up at each new opportunity to fuel their growth.

Strategic Planning

Brand Identity & Standards

Key Messaging & Positioning

Print Collateral & Direct Mail

Radio, TV, & Print Advertising

Web Design & Development


Email & Content Marketing

Social Media

Digital Advertising

A New Look For a Time-Honored BRAND

The Water Doctors name and logo is well-known and well-loved in southeastern Wisconsin. Instead of inventing something from scratch, our work focused on building on the existing brand equity, standardizing use of their previous logo mark, and updating the colors, typography and graphics throughout. We set Water Doctors up with a fresh visual identity to match their brand’s personality. The new look is clean, strong, and composed yet effortlessly contemporary. It evokes the pure, healthy feeling of quality water.


Water Doctors logo



Miai font examples

A Website That Makes Waves

Water Doctors needed an updated website that could integrate with their appointment scheduling software and make important scientific details crystal clear to potential customers. We redesigned their website to coordinate with the new brand look and communicate information in a simple, understandable manner. Prominent CTAs (calls to action) to “schedule a free water test” compel visitors to become customers.

That's a (Vehicle) Wrap

We took the Water Doctors brand on the move! A custom, full-color vehicle wrap turns each Water Doctors service vehicle into a mobile advertisement for the company’s services.

Getting Social About Water Safety

Lots of people don’t know they need help from Water Doctors until something is wrong with their water supply. Knowing this, we coordinated a full-scale social media campaign across Facebook and Instagram to address common water concerns and how Water Doctors’ services could help.

Putting The Brand In Print

Our work with Water Doctors extends to traditional marketing, too. Colorful, clean sell sheets and other print materials detail key product and service offerings in true Water Doctors style.

Let's Talk About Water

Radio advertisements help Water Doctors stay top-of-mind and build brand awareness. We provided radio scripts on a rotating slate of water-related topics that are designed to complement owner (and spokesperson) John Atlee’s signature speaking style.

Water Doctors - General Branding
Water Doctors - Drinking Water
Water Doctors, Fall 2021 - Why Kinetico?
"The team at Ampersand has stepped up to every challenge we've thrown at them. We love collaborating with them and coming up with new ways to generate real, provable results."
John Atlee
Owner, Water Doctors
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